Find
your best customers.
Cotera is a comprehensive solution for discovering, engaging and retaining your best customers through data-powered segmentation.
Joe Bloggs
Director, Bloggs.com
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Jeff Smith
Owner, Smithtech
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Joe Bloggs
Director, Bloggs.com
Aliquam vitae tortor urna. Donec suscipit nunc augue, vitae auctor leo aliquet at. Curabitur id tincidunt eros. Pellentesque ante diam, dignissim ut pulvinar tincidunt, posuere at quam.
How it works
Segment your customers
Identify your champion, promising and lapsing customers.
Discover what influences them
Find the levers in your data that you can use to move a customer from one segment to another.
Target them effectively
Nurture opportunity segments through marketing recommendations using your existing tech stack.
Unlock new opportunities
Test and learn what resonates with your customer segments.
Segment
With our automated lifecycle segmentation product, we’ll have you set up in no time with a complete overview of all of your customers, organized into actionable segments.
We’ll tell you how you're performing and where the bucket leaks the most.
Understand
It’s a start to know that you’re losing customers from a segment, but really you need to understand why.
We search your data to surface key insights that you can use to ensure customers are engaged and retained with your brand.
Under the hood, our rigorous statistics take the bulk out of the analysis and point you in the right direction as efficiently as possible.
Personalize
Customize your existing campaigns even further. Want to send details of the last item someone purchased to Klaviyo? No problem.
How about a new product recommendation? We're on it. Our AI models allow you to make your retention marketing efforts truly intelligent.
Optimize
You need a way to retain your at risk customers. We take the guesswork out of defining those segments and provide them to you within your preferred marketing platform.
After the campaign is sent, we help track how those campaigns performed against their objective and their impact on retention or engagement.
Better Marketing With Data - Personalizing Post Purchase
You just purchased a pair of sneakers from Allbirds, and you immediately receive a post-purchase email in your inbox. There’s about a 45% chance you even open the email in the first place, but let’s say you do. Which one of these emails would you be more likely to look through? Which would leave a more lasting impression?
Stay in touch
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