Find
your best customers.
Cotera is a comprehensive solution for discovering, engaging and retaining your best customers through data-powered segmentation.



How it works

Segment your customers
Identify your champion, promising and lapsing customers.

Discover what influences them
Find the levers in your data that you can use to move a customer from one segment to another.

Target them effectively
Nurture opportunity segments through marketing recommendations using your existing tech stack.

Unlock new opportunities
Test and learn what resonates with your customer segments.

Segment
With our automated lifecycle segmentation product, we’ll have you set up in no time with a complete overview of all of your customers, organized into actionable segments.
We’ll tell you how you're performing and where the bucket leaks the most.


Understand
It’s a start to know that you’re losing customers from a segment, but really you need to understand why.
We search your data to surface key insights that you can use to ensure customers are engaged and retained with your brand.
Under the hood, our rigorous statistics take the bulk out of the analysis and point you in the right direction as efficiently as possible.
Personalize
Customize your existing campaigns even further. Want to send details of the last item someone purchased to Klaviyo? No problem.
How about a new product recommendation? We're on it. Our AI models allow you to make your retention marketing efforts truly intelligent.


Optimize
You need a way to retain your at risk customers. We take the guesswork out of defining those segments and provide them to you within your preferred marketing platform.
After the campaign is sent, we help track how those campaigns performed against their objective and their impact on retention or engagement.
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From Happy Meals to Happy Customers: McDonalds' Innovative Sentiment Analysis Strategy
I’m sure at some point, you’ve gone through Yelp, or Trip Advisor, or any other review platform of some sort before committing to a purchase or a visit. I know I do (and I can’t live without them). But what you may not have thought about is how these reviews help that company just as much as they help you as a customer. But how? Sentiment analysis.
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Beyond the Surface: Netflix's Innovative Approach to LTV Analysis
Now, we all know and love Netflix the same way Netflix shows that they know and love us. And why is proving their love toward their customers so important? For any subscription company, the key to success is making sure their LTV (lifetime value) stays relatively high. But it’s not just about how they increase those numbers that makes Netflix such an outstanding company - it’s even more-so about how they measure those very numbers and how deeply they analyze them.

Soda Diplomacy: How Coca-Cola Speaks the Language of Every Region
In Las Vegas, CA, tourists from all around the country line up outside the doors of the Coca-Cola Factory right before it opens. Why? To try Coca-Cola’s ATW (Around the World) Tray. On each ATW Tray, customers get to taste a cup each of the various flavors of Coca-Cola offered in different countries across the world. What makes it so special is that each country’s Coca-Cola drink has a distinct flavor catered to the tastes, preferences, and sometimes even the traditions of the people living there. But why is this effective?
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Balancing Act: Whole Food’s Struggle Between Data and Human Judgment
Everyone knows that these days, if you’re NOT using data and integrating tech into your company, you’re doing it wrong. On the other hand, there’s also a pretty big misconception here. Sure, we’re in the digital era, but that doesn’t mean we can just brush away the importance of human judgment. Instead of letting new technologies take over your entire business, you can use data more effectively by complementing existing human judgment and decision-making processes with it. And Whole Food’s recent merger with Amazon tells you exactly why.
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Data Enablement: Fueling Marketing Success in the Digital Age
It’s pretty clear that in the dynamic world of marketing, success today is driven by data. When we look at trends in the consumer retail industry especially, companies are beginning to up their digital game to keep up with their competitors. In other words, many traditional methods simply don’t cut it anymore. This is where data enablement steps in. Let’s dive into what exactly data enablement is and how it’s changing the way companies go about marketing.
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Sweat, Style, and Success: How Lululemon Mastered Market Expansion
Everyone knows the brand Lululemon — I mean, they’ve made quite the name for themselves (among both men and women) in the last decade. But in the past, Lululemon certainly wasn’t for everyone. In the very beginning, they had quite the focused target market — younger active women aspiring to live healthy lifestyles. And having a focus strategy (one that’s focused on a niche market) isn’t a bad thing at all. In fact, it’s how most great companies first start out. But let’s explore what tactics Lululemon ensued to broaden their focus strategy without diluting their brand.
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