Find

your best customers.

Find

your best customers.

Nurture

Retain

Engage

Find

Cotera is a comprehensive solution for discovering, engaging and retaining your best customers through data-powered segmentation.

Book a demoLearn more

Joe Bloggs

Director, Bloggs.com

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Jeff Smith

Jeff Smith

Owner, Smithtech

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Joe Bloggs

Joe Bloggs

Director, Bloggs.com

Aliquam vitae tortor urna. Donec suscipit nunc augue, vitae auctor leo aliquet at. Curabitur id tincidunt eros. Pellentesque ante diam, dignissim ut pulvinar tincidunt, posuere at quam.

How it works

Segment your customers

Identify your champion, promising and lapsing customers.

Discover what influences them

Find the levers in your data that you can use to move a customer from one segment to another.

Target them effectively

Nurture opportunity segments through marketing recommendations using your existing tech stack.

Unlock new opportunities

Test and learn what resonates with your customer segments.

Segment

With our automated lifecycle segmentation product, we’ll have you set up in no time with a complete overview of all of your customers, organized into actionable segments.

We’ll tell you how you're performing and where the bucket leaks the most.

Book a demo

Understand

It’s a start to know that you’re losing customers from a segment, but really you need to understand why.

We search your data to surface key insights that you can use to ensure customers are engaged and retained with your brand.

Under the hood, our rigorous statistics take the bulk out of the analysis and point you in the right direction as efficiently as possible.

Book a demo

Personalize

Customize your existing campaigns even further. Want to send details of the last item someone purchased to Klaviyo? No problem. 

How about a new product recommendation? We're on it. Our AI models allow you to make your retention marketing efforts truly intelligent.

Book a demo

Optimize

You need a way to retain your at risk customers. We take the guesswork out of defining those segments and provide them to you within your preferred marketing platform.

After the campaign is sent, we help track how those campaigns performed against their objective and their impact on retention or engagement.

Book a demo

Latest posts

Stay up to date with our latest posts.

marketing
personalization

Better Marketing With Data - Personalizing Post Purchase

You just purchased a pair of sneakers from Allbirds, and you immediately receive a post-purchase email in your inbox. There’s about a 45% chance you even open the email in the first place, but let’s say you do. Which one of these emails would you be more likely to look through? Which would leave a more lasting impression?

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