I’m sure at some point, you’ve gone through Yelp, or Trip Advisor, or any other review platform of some sort before committing to a purchase or a visit. I know I do (and I can’t live without them). But what you may not have thought about is how these reviews help that company just as much as they help you as a customer. But how? Sentiment analysis.

Now, we all know and love Netflix the same way Netflix shows that they know and love us. And why is proving their love toward their customers so important? For any subscription company, the key to success is making sure their LTV (lifetime value) stays relatively high. But it’s not just about how they increase those numbers that makes Netflix such an outstanding company - it’s even more-so about how they measure those very numbers and how deeply they analyze them.

In Las Vegas, CA, tourists from all around the country line up outside the doors of the Coca-Cola Factory right before it opens. Why? To try Coca-Cola’s ATW (Around the World) Tray. On each ATW Tray, customers get to taste a cup each of the various flavors of Coca-Cola offered in different countries across the world. What makes it so special is that each country’s Coca-Cola drink has a distinct flavor catered to the tastes, preferences, and sometimes even the traditions of the people living there. But why is this effective?

Everyone knows that these days, if you’re NOT using data and integrating tech into your company, you’re doing it wrong. On the other hand, there’s also a pretty big misconception here. Sure, we’re in the digital era, but that doesn’t mean we can just brush away the importance of human judgment. Instead of letting new technologies take over your entire business, you can use data more effectively by complementing existing human judgment and decision-making processes with it. And Whole Food’s recent merger with Amazon tells you exactly why.

It’s pretty clear that in the dynamic world of marketing, success today is driven by data. When we look at trends in the consumer retail industry especially, companies are beginning to up their digital game to keep up with their competitors. In other words, many traditional methods simply don’t cut it anymore. This is where data enablement steps in. Let’s dive into what exactly data enablement is and how it’s changing the way companies go about marketing.

Everyone knows the brand Lululemon — I mean, they’ve made quite the name for themselves (among both men and women) in the last decade. But in the past, Lululemon certainly wasn’t for everyone. In the very beginning, they had quite the focused target market — younger active women aspiring to live healthy lifestyles. And having a focus strategy (one that’s focused on a niche market) isn’t a bad thing at all. In fact, it’s how most great companies first start out. But let’s explore what tactics Lululemon ensued to broaden their focus strategy without diluting their brand.