Find
your best customers.
Cotera is a comprehensive solution for discovering, engaging and retaining your best customers through data-powered segmentation.
How it works
Segment your customers
Identify your champion, promising and lapsing customers.
Discover what influences them
Find the levers in your data that you can use to move a customer from one segment to another.
Target them effectively
Nurture opportunity segments through marketing recommendations using your existing tech stack.
Unlock new opportunities
Test and learn what resonates with your customer segments.
Segment
With our automated lifecycle segmentation product, we’ll have you set up in no time with a complete overview of all of your customers, organized into actionable segments.
We’ll tell you how you're performing and where the bucket leaks the most.
Understand
It’s a start to know that you’re losing customers from a segment, but really you need to understand why.
We search your data to surface key insights that you can use to ensure customers are engaged and retained with your brand.
Under the hood, our rigorous statistics take the bulk out of the analysis and point you in the right direction as efficiently as possible.
Personalize
Customize your existing campaigns even further. Want to send details of the last item someone purchased to Klaviyo? No problem.
How about a new product recommendation? We're on it. Our AI models allow you to make your retention marketing efforts truly intelligent.
Optimize
You need a way to retain your at risk customers. We take the guesswork out of defining those segments and provide them to you within your preferred marketing platform.
After the campaign is sent, we help track how those campaigns performed against their objective and their impact on retention or engagement.
How ERA brings last mile analytics to any data warehouse via DuckDB
Have you ever waited for a dashboard to load for so long that you forgot what you were even looking for? I think we all have. It can be incredibly frustrating (especially if your organization is using Redshift…).
Turning the Tide: How Outdoor Voices Can Rebuild by Prioritizing Retention and Personalization
Outdoor Voices, a loved outdoor apparel company, recently made the decision to close ALL physical retail stores, all while barreling toward bankruptcy. Unfortunately, their reckless spending decisions caught up to them this year, and a once very successful apparel brand suddenly ran fresh out of cash. So let’s look at how their marketing efforts contributed to this unfortunate turn of events and what they can try to do to make a comeback.
Predicting The Next Customer Purchase Day To Improve Email Campaigns
Predicting the next time that a consumer is expected to buy a product allows you to make well timed offers that boost conversion. Here's how to do it.
Fresh Ingredients, Stale Retention: HelloFresh Confronts High Customer Churn
Just this year, HelloFresh was fined £140,000 for sending over 79 million emails and 1 million SMS messages that violated privacy regulations. More specifically, HelloFresh had not been given direct consent from a huge chunk of their customers to constantly send marketing content to their inboxes but continued to do so anyway. And the truth is — not only were these aggressive marketing tactics unauthorized, but they weren’t exactly effective toward reducing churn either. In fact, HelloFresh has historically had huge issues with customer retention — seemingly more so than Blue Apron. So just like we did for Blue Apron, let’s break down why.
Snowflake Cortex
Snowflake have launched an LLM function feature, they call it Cortex. The idea is it lets you create a new column with a plain old SQL expression, which makes it super flexible. It's in public preview, so anyone can try it out.
In Focus: How Warby Parker Redefines CX through Digital-Physical Integration
Warby Parker is just one example of a digitally native brand that is absolutely demolishing the game, with revenues up over 12%, average revenue per customer up 9.3%, and their total customer base up over 2% in just 2023 alone. Rather than focusing on e-commerce alone, Warby Parker opened over 230 stores used primarily as showrooms for their products. Using stores as showrooms rather than the primary point of sale also means they can open smaller (and therefore more inexpensive) stores in larger volume. This method of balancing e-commerce with physical retail has been more than successful for the brand. But this isn’t the only way they’ve been able to intertwine the digital customer experience with the physical customer experience.
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