cotera

Apollo Market Intelligence

Map your target market in minutes. Find ICP-matching companies, enrich with company data, and identify decision-makers — all in one workflow.

Market mappingICP analysisCompetitive intelligenceTAM research

The Challenge

Mapping a target market means hours of searching Apollo for companies, clicking into each one to check revenue and tech stack, then running separate searches to find contacts. You end up with a spreadsheet of half-researched companies and no clear picture of who to prioritize. The whole process takes 3-4 hours and you lose momentum halfway through.

What This Prompt Does

Company Search

Find companies matching your ICP by industry, size, funding, and keywords

Company Enrichment

Enrich each match with revenue, tech stack, and funding data

Contact Discovery

Find decision-makers at each company by title and seniority

Market Map

A ranked list of companies with profiles and contacts ready for outreach

The Prompt

The Prompt

Task

Map a target market by searching for companies that match your ideal customer profile (ICP) criteria in Apollo. Enrich the top matches with full company data, then find decision-makers at those companies. Output a market map with company profiles and key contacts.

Input

The user provides:

  • ICP criteria: industry, company size, funding stage, location, technologies used, or keywords
  • Target persona: job titles or departments to find at matched companies (e.g., "VP of Engineering", "Head of Marketing")
  • Optional: number of companies to include (default: 10-15)

Context

Workflow

  1. Use @Apollo/Search OrganizationsName it "Apollo/Search Organizations" and call it with @Apollo/Search Organizations to find companies matching the ICP criteria — filter by industry, employee count, funding stage, location, or keywords
  2. Use @Apollo/Enrich CompanyName it "Apollo/Enrich Company" and call it with @Apollo/Enrich Company on the top matching companies to get full profiles — revenue, tech stack, funding history, and growth signals
  3. Use @Apollo/Search PeopleName it "Apollo/Search People" and call it with @Apollo/Search People to find decision-makers at each enriched company — filter by job title, seniority, and department
  4. Compile results into a structured market map with company profiles and contacts

What to Extract

For Each Company:

  • Company name and domain
  • Industry and employee count
  • Revenue range and funding stage
  • Tech stack (relevant technologies)
  • Key growth signals

For Each Contact:

  • Name and job title
  • Email address (if available)
  • LinkedIn URL
  • Seniority level and department

Prioritization

  • Rank companies by fit to the ICP criteria
  • Flag companies with strong growth signals (recent funding, hiring, tech adoption)
  • Prioritize contacts at the VP/Director level or above
  • Note if multiple decision-makers exist at the same company

Output

Market Map: [Industry/Segment] ICP Criteria: [summary of filters used] Companies Found: [count]

Top Companies:

For each company (ranked by fit):

[Rank]. [Company Name] — [domain]

  • Industry: [industry] | Size: [employees] | Revenue: [range]
  • Funding: [stage] — [last round details]
  • Tech Stack: [relevant technologies]
  • Growth Signal: [1-2 key signals]
  • Decision-Maker: [Name], [Title] — [email] | [LinkedIn URL]

Summary:

  • Total addressable companies found: [count]
  • Companies with strong growth signals: [count]
  • Decision-makers identified: [count]
  • Recommended outreach priority: [top 3-5 companies and why]

Example Usage

Try asking:

  • →"Map the Series B SaaS companies in the HR tech space with 50-200 employees — find their VP of Engineering"
  • →"Find fintech companies using Snowflake in their tech stack and identify the data leaders at each"
  • →"Build a market map of e-commerce platforms with $10M+ revenue and show me the marketing decision-makers"