cotera

LinkedIn Content Tracker

Monitor what competitors and industry leaders post on LinkedIn, and see what actually gets engagement.

Competitive intelligenceContent strategySocial listeningEngagement analysis

The Challenge

Keeping tabs on what competitors post on LinkedIn means manually visiting their company pages, scrolling through posts, and trying to remember what performed well last month. There is no built-in way to compare engagement across companies or spot trending topics in your industry. By the time you compile a report, the data is already stale.

What This Prompt Does

Search by Topic

Find LinkedIn posts matching your industry keywords or themes

Pull Company Posts

Get recent posts from specific competitor company pages

Analyze Engagement

Count reactions and read comments to measure what resonates

Spot Patterns

Identify which topics and formats consistently outperform

The Prompt

The Prompt

Task

Monitor competitor or industry content on LinkedIn. Search for posts by topic or company, pull recent company page posts, and analyze engagement (comments and reactions) to identify what themes resonate with the audience.

Input

The user provides one or more of:

  • Company name(s) or LinkedIn company URL(s) to monitor
  • Industry topics or keywords to track
  • Time range (e.g., "last 30 days", "this quarter")
  • Optional: specific competitors to compare against

Context

Workflow

  1. Use @LinkedIn/Search PostsName it "LinkedIn/Search Posts" and call it with @LinkedIn/Search Posts to find posts matching the user's topic or keyword criteria
  2. Use @LinkedIn/Get Company PostsName it "LinkedIn/Get Company Posts" and call it with @LinkedIn/Get Company Posts to pull recent posts from specific company pages
  3. For the top-performing posts, use @LinkedIn/Get Post CommentsName it "LinkedIn/Get Post Comments" and call it with @LinkedIn/Get Post Comments to read the conversation
  4. Use @LinkedIn/Get Post ReactionsName it "LinkedIn/Get Post Reactions" and call it with @LinkedIn/Get Post Reactions to count and categorize engagement on each post
  5. Analyze patterns: what topics get the most engagement, what formats work, what falls flat
  6. Compile findings into a content intelligence report

What to Track Per Post

  • Post author and company
  • Post content and format (text, image, video, carousel, poll)
  • Reaction count and breakdown (like, celebrate, support, insightful, etc.)
  • Comment count and key themes from comments
  • Post date and timing

Analysis Dimensions

  • Topic clusters: group posts by theme and compare engagement
  • Format performance: which content formats get more reactions
  • Engagement quality: are comments substantive or generic
  • Posting cadence: how often competitors publish

Output

Content Monitoring Report

Posts Analyzed: [count] Companies Tracked: [list] Date Range: [range]

Top-Performing Posts:

| # | Author/Company | Topic | Format | Reactions | Comments | Key Takeaway | |---|----------------|-------|--------|-----------|----------|-------------| | 1 | [name] | [topic] | [format] | [count] | [count] | [insight] |

Theme Analysis:

  • Theme 1: [topic] - avg [X] reactions, [Y] comments
  • Theme 2: [topic] - avg [X] reactions, [Y] comments

Content Gaps: Topics your competitors are not covering that could be opportunities.

Recommendations: Based on what is working for competitors, here are content ideas to test.

Example Usage

Try asking:

  • →"Track what HubSpot, Salesforce, and Outreach are posting about on LinkedIn this month"
  • →"Search LinkedIn for posts about "AI sales tools" and show me the ones with the most engagement"
  • →"Compare the LinkedIn content strategy of Gong vs. Chorus — what topics does each focus on?"