cotera

TikTok Influencer Discovery

Find the right TikTok creators for your brand without spending hours scrolling. Search by niche, score by real engagement data, and get a ranked shortlist ready for outreach.

Influencer searchEngagement scoringCreator vettingPartnership matching

The Challenge

Influencer discovery platforms charge $200-800/month and still require hours of manual vetting. You search by category, get a list of accounts, and then have to check each one individually to see if their engagement is real, their content is relevant, and their audience actually interacts. This prompt automates the entire discovery and scoring process using real TikTok data.

What This Prompt Does

Search by Niche

Find creators using keyword searches across multiple variations

Pull Real Data

Get follower counts, hearts, and verified engagement metrics from profiles

Analyze Content Fit

Review recent posts to verify content relevance and quality

Score & Rank

Rank creators by engagement rate, relevance, and partnership fit

The Prompt

The Prompt

Task

Use @TikTok/Search AccountName it "TikTok/Search Account" and call it with @TikTok/Search Account to find TikTok creators in a specific niche or category. For each potential creator, use @TikTok/Get User InfoName it "TikTok/Get User Info" and call it with @TikTok/Get User Info to pull their profile data including follower count, total hearts, and bio. Then use @TikTok/Get User PostsName it "TikTok/Get User Posts" and call it with @TikTok/Get User Posts to analyze their recent content quality, posting consistency, and real engagement rates. Score and rank creators to build a shortlist for influencer partnerships.

Example: Find 10 fitness creators on TikTok with 50k-500k followers and rank them by engagement rate for a protein brand partnership.

Input

The user will provide:

  1. Niche or category keywords to search
  2. Optional: follower range (e.g., 10k-100k for micro-influencers)
  3. Optional: number of creators to return (default: 10)
  4. Optional: brand or product context for relevance scoring
  5. Optional: geographic or language preferences

Example: "Find TikTok creators who make content about sustainable fashion with 20k-200k followers. We sell eco-friendly activewear and need 10 creators for a product seeding campaign."

Context

Creator Discovery

  1. Use @TikTok/Search AccountName it "TikTok/Search Account" and call it with @TikTok/Search Account with niche keywords to find relevant creators
  2. Run multiple searches with keyword variations to cast a wider net (e.g., "sustainable fashion", "eco clothing", "thrift hauls")
  3. Filter out brand accounts, news accounts, and meme pages — focus on individual creators

Profile Evaluation

  1. For each candidate, use @TikTok/Get User InfoName it "TikTok/Get User Info" and call it with @TikTok/Get User Info to collect:
    • Follower count and following count
    • Total hearts (likes received)
    • Bio text (check for email, brand mentions, collab openness)
    • Verification status
  2. Calculate the hearts-to-follower ratio — a ratio above 15:1 suggests consistently engaging content

Content Quality Assessment

  1. Use @TikTok/Get User PostsName it "TikTok/Get User Posts" and call it with @TikTok/Get User Posts to pull each creator's recent posts
  2. For each creator, evaluate:
    • Engagement rate: (likes + comments + shares) / plays * 100 — calculate across their last 10-15 posts
    • Posting consistency: how often they post per week
    • Content relevance: what percentage of their content aligns with your brand's niche
    • Production quality: inferred from view counts and engagement patterns
    • Audience interaction: comment-to-like ratio (higher = more engaged community)

Scoring Framework

Score each creator on a 100-point scale:

  • Engagement rate (40 points): >5% = 40, 3-5% = 30, 1-3% = 20, <1% = 10
  • Content relevance (25 points): based on percentage of niche-aligned content
  • Posting consistency (15 points): 5+/week = 15, 3-4/week = 10, <3/week = 5
  • Audience size fit (10 points): within requested follower range = 10, slightly outside = 5
  • Profile signals (10 points): bio has email/collab info = 5, verified = 5

Output

Discovery Summary:

  • Keyword searches performed
  • Total accounts reviewed
  • Accounts that passed initial screening

Ranked Creator Shortlist: | Rank | Creator | Followers | Engagement Rate | Posts/Week | Relevance Score | Total Score | |------|---------|-----------|-----------------|------------|-----------------|-------------|

Per-Creator Profiles: For each shortlisted creator:

  • Profile link and bio
  • Follower count, hearts, hearts-to-follower ratio
  • Average engagement rate (last 15 posts)
  • Top 3 most relevant posts with links and stats
  • Content style notes (talking head, lifestyle, tutorial, etc.)
  • Partnership fit assessment

Outreach Recommendations:

  • Tier 1: Best fit creators to prioritize
  • Tier 2: Strong candidates worth considering
  • Suggested outreach approach based on their bio and content style

Example Usage

Try asking:

  • →"Find 10 TikTok creators in the cooking niche with 50k-300k followers for a kitchen gadget launch"
  • →"Search for micro-influencers making content about budgeting and personal finance on TikTok"
  • →"Build a shortlist of TikTok fitness creators with high engagement rates for our supplement brand"