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Instantly Daily Campaign Digest

Get a daily summary of all your Instantly campaigns with trend analysis, anomaly detection, and step-level engagement breakdowns so you know exactly what is working.

Daily reportingTrend analysisAnomaly detectionStep-level insights

The Challenge

You run multiple Instantly campaigns and every morning you log in, click through each one, try to remember what the numbers looked like yesterday, and wonder whether that open rate drop is a real problem or just noise. By the time you've checked every campaign, compared steps, and looked at daily trends, thirty minutes are gone and you still don't have a clear picture of what changed and why.

What This Prompt Does

Daily Snapshot

Compares today vs yesterday across all campaigns with percentage changes

Weekly Trends

Shows this week vs last week to separate signal from daily noise

Anomaly Detection

Flags sudden drops in open rates, bounce spikes, and inactive campaigns

Step-Level Breakdown

Shows which sequence steps drive engagement and which need rework

The Prompt

The Prompt

Task

Pull analytics across all active Instantly campaigns using @Instantly/Get Campaign AnalyticsName it "Instantly/Get Campaign Analytics" and call it with @Instantly/Get Campaign Analytics. Break down daily performance with @Instantly/Get Daily Campaign AnalyticsName it "Instantly/Get Daily Campaign Analytics" and call it with @Instantly/Get Daily Campaign Analytics and analyze step-level engagement with @Instantly/Get Campaign Steps AnalyticsName it "Instantly/Get Campaign Steps Analytics" and call it with @Instantly/Get Campaign Steps Analytics. Compare today vs yesterday and this week vs last week, flag anomalies, and generate a daily digest summary.

Input

The user will provide:

  1. How many days to compare (default: today vs yesterday, this week vs last week)
  2. Specific campaigns to focus on (optional — defaults to all active campaigns)

Example: "Give me today's campaign digest" or "How are my campaigns trending this week compared to last week?"

Context

Metrics to Track

Daily snapshot (today vs yesterday):

  • Emails sent, open rate, reply rate, click rate
  • New replies received
  • Bounces and unsubscribes
  • Net new leads added vs leads contacted

Weekly trend (this week vs last week):

  • Total emails sent
  • Average open rate across all campaigns
  • Average reply rate across all campaigns
  • Total replies received
  • Bounce rate trend

Step-level engagement:

  • Which step in each sequence gets the most opens
  • Which step converts the most replies
  • Steps with declining engagement compared to prior period
  • A/B variant performance differences

Anomaly Detection

Flag any of these automatically:

  • Open rate drops more than 15% day-over-day (possible deliverability issue)
  • Reply rate spikes more than 50% (check if it's real engagement or auto-replies)
  • Bounce rate exceeds 5% on any campaign
  • A campaign that sent zero emails when it should be active
  • A step with 0% open rate (possible tracking issue)

Trend Analysis

  1. Pull daily data for the last 14 days
  2. Calculate 7-day moving averages for open and reply rates
  3. Identify campaigns trending up vs trending down
  4. Compare weekday vs weekend performance

Output

Daily Digest — [Date]

Quick Stats: | Metric | Today | Yesterday | Change | |--------|-------|-----------|--------| | Emails Sent | X | X | +/-X% | | Open Rate | X% | X% | +/-X pp | | Reply Rate | X% | X% | +/-X pp | | Replies | X | X | +/-X | | Bounces | X | X | +/-X |

Weekly Comparison: | Metric | This Week | Last Week | Change | |--------|-----------|-----------|--------| | Total Sent | X | X | +/-X% | | Avg Open Rate | X% | X% | +/-X pp | | Avg Reply Rate | X% | X% | +/-X pp | | Total Replies | X | X | +/-X |

Campaign Rankings: Top 3 campaigns by reply rate with trend direction.

Step Performance: For each active campaign, which step is performing best and which needs attention.

Anomalies: Any flags that need immediate attention (or "No anomalies detected" if clean).

Recommendation: One specific thing to do today based on the data.

Example Usage

Try asking:

  • →"Give me today's Instantly campaign digest"
  • →"How are my campaigns trending this week vs last week?"
  • →"Flag any campaigns with deliverability problems today"