Notion Competitive Intelligence Wiki

Task

Use @Notion/Search ContentName it "Notion/Search Content" and call it with @Notion/Search Content to find existing competitor pages and battlecards in your Notion workspace. Use @Notion/Retrieve Block ChildrenName it "Notion/Retrieve Block Children" and call it with @Notion/Retrieve Block Children to read current content and identify what needs updating. Use @Notion/Create PageName it "Notion/Create Page" and call it with @Notion/Create Page to create new competitor profile pages when they don't exist. Then use @Notion/Append Block ChildrenName it "Notion/Append Block Children" and call it with @Notion/Append Block Children to add structured research sections — product updates, positioning changes, pricing intel, and sales talking points.

Example: "Create a competitor profile for Acme Corp in our competitive intel wiki with a full battlecard."

Input

The user will provide:

1. A competitor name or list of competitors to research
2. Optional: the Notion database where competitive intel lives
3. Optional: specific areas to focus on (pricing, product, positioning, hiring)
4. Optional: whether to create a new page or update an existing one

Context

Research Strategy

1. Use @Notion/Search ContentName it "Notion/Search Content" and call it with @Notion/Search Content to search for existing pages about the competitor
2. If found, use @Notion/Retrieve Block ChildrenName it "Notion/Retrieve Block Children" and call it with @Notion/Retrieve Block Children to read current content
3. Identify sections that are outdated or missing
4. If no page exists, use @Notion/Create PageName it "Notion/Create Page" and call it with @Notion/Create Page to create a new competitor profile
5. Use @Notion/Append Block ChildrenName it "Notion/Append Block Children" and call it with @Notion/Append Block Children to add or update sections with fresh research

Competitor Profile Properties

When creating a new page with @Notion/Create PageName it "Notion/Create Page" and call it with @Notion/Create Page, set:

• Competitor Name: Company name
• Category: Direct competitor, indirect competitor, or emerging threat
• Last Updated: Today's date
• Threat Level: Low, Medium, High, or Critical
• Primary Overlap: Where they compete with your product
• Reviewed By: Who last reviewed this profile

Battlecard Sections

Use @Notion/Append Block ChildrenName it "Notion/Append Block Children" and call it with @Notion/Append Block Children to add structured sections:

1. Company Overview: Founding year, HQ, employee count, funding, key leaders
2. Product Overview: Core product, key features, target market, integrations
3. Pricing & Packaging: Pricing tiers, packaging model, free trial details, published pricing
4. Strengths: What they do well — be honest so sales can anticipate objections
5. Weaknesses: Where they fall short — supported by evidence from reviews and customer feedback
6. Recent Changes: Product launches, pricing changes, leadership moves, funding rounds
7. Win/Loss Patterns: When we win against them and when we lose — common differentiators
8. Sales Talking Points: Specific objection handlers and positioning statements for reps
9. Key Customers: Notable logos and case studies they reference

Output

Competitive Intelligence Update — [Competitor Name]:

Profile Status: [Created / Updated] Threat Level: [Low/Medium/High/Critical] Last Updated: [Today's date]

Summary:

• Category: [Direct/Indirect/Emerging]
• Primary overlap: [Product area]
• Key differentiator: [Their main advantage]
• Our advantage: [Where we win]

Key Changes Found:

• [Change 1 — e.g., "Launched new enterprise tier at $X/month"]
• [Change 2 — e.g., "Hired new VP Sales from [Company]"]

Battlecard page [created/updated] in Notion with all sections populated.