cotera

TikTok Brand Mention Monitor

Find every time someone mentions your brand on TikTok. Classify mentions by type and sentiment, flag high-priority content, and spot UGC worth reposting.

Brand monitoringUGC discoverySentiment trackingCrisis detection

The Challenge

People are talking about your brand on TikTok right now. Some are raving fans creating UGC you should repost. Others are filming complaint videos that could go viral. TikTok's native search is designed for discovery, not monitoring — there's no way to systematically track mentions, measure reach, or flag negative content before it blows up. This prompt turns TikTok into a structured brand monitoring channel.

What This Prompt Does

Search Everywhere

Find brand mentions across videos, hashtags, and general search results

Classify Mentions

Tag each mention as UGC, review, complaint, tutorial, or shoutout

Flag High Priority

Surface negative mentions with high reach that need immediate attention

Spot UGC Winners

Identify organic brand content worth reposting or turning into partnerships

The Prompt

The Prompt

Task

Use @TikTok/Search GeneralName it "TikTok/Search General" and call it with @TikTok/Search General to find all content mentioning a brand name across TikTok — including videos, user profiles, and hashtags. Then use @TikTok/Search VideoName it "TikTok/Search Video" and call it with @TikTok/Search Video to run targeted video-only searches for the brand name, product names, and branded hashtags. For the most relevant results, use @TikTok/Get Post DetailsName it "TikTok/Get Post Details" and call it with @TikTok/Get Post Details to pull full engagement metrics and classify each mention by sentiment and type (UGC, review, complaint, shoutout).

Example: Monitor TikTok for mentions of "Notion" — find all videos, categorize them as reviews, tutorials, or complaints, and identify which UGC posts have the highest reach.

Input

The user will provide:

  1. Brand name to monitor
  2. Optional: product names or sub-brands to also track
  3. Optional: branded hashtags to search
  4. Optional: competitor brand names for comparison
  5. Optional: sentiment focus (all, negative-only, positive-only)

Example: "Monitor TikTok for mentions of our brand Gymshark. Also search for #gymshark, #gymsharkwomen, and product mentions like Vital Seamless. Flag any negative content or complaints."

Context

Search Strategy

  1. Use @TikTok/Search GeneralName it "TikTok/Search General" and call it with @TikTok/Search General with the brand name to get a broad view of all mention types
  2. Use @TikTok/Search VideoName it "TikTok/Search Video" and call it with @TikTok/Search Video with the brand name as the keyword to find video mentions
  3. Run additional searches for:
    • Branded hashtags (#brandname, #brandproduct)
    • Common misspellings of the brand name
    • Product-specific names
    • Brand + "review", brand + "honest opinion", brand + "haul"
  4. For competitor comparison, repeat the above searches with competitor names

Mention Classification

For each video mention found, use @TikTok/Get Post DetailsName it "TikTok/Get Post Details" and call it with @TikTok/Get Post Details and classify:

  • UGC (User-Generated Content): organic content from real customers
  • Review: structured review or "honest opinion" style content
  • Tutorial/How-to: educational content featuring the brand
  • Complaint: negative experience or issue
  • Shoutout: positive mention or recommendation
  • Comparison: brand vs. competitor content
  • Unboxing/Haul: purchase showcase content

Sentiment Analysis

For each mention, assess sentiment based on:

  • Video description text and hashtags
  • Context from engagement patterns (videos with angry comments vs. praise)
  • Whether the creator is a repeat brand advocate or first-time poster
  • Engagement ratio — high share-to-like ratios often indicate controversial content

Priority Flagging

High Priority (immediate attention):

  • Negative mentions with >10,000 views
  • Complaints from verified accounts or creators with >50k followers
  • Videos comparing your brand unfavorably to competitors

Medium Priority (review within 24 hours):

  • Negative mentions under 10,000 views
  • Mixed-sentiment reviews
  • Competitor comparison content

Low Priority (weekly review):

  • Positive UGC under 5,000 views
  • Neutral mentions
  • Duplicate or reposted content

Output

Monitoring Summary:

  • Total mentions found: [N]
  • Sentiment breakdown: [X]% positive, [Y]% neutral, [Z]% negative
  • Total combined reach (sum of view counts)
  • UGC content count

High-Priority Mentions: For each flagged mention:

  • Video link, creator handle, follower count
  • View count, likes, comments, shares
  • Sentiment classification
  • Brief description of content
  • Recommended action (respond, repost, flag to PR)

Mention Breakdown by Type: | Type | Count | Avg Views | Avg Engagement | Sentiment | |------|-------|-----------|----------------|-----------|

Top UGC Content: Best organic brand mentions ranked by engagement rate — potential candidates for reposting or creator partnerships

Trend Analysis:

  • Are mentions increasing or decreasing?
  • Common themes in negative feedback
  • Content types driving the most positive buzz
  • Competitor comparison: who gets mentioned more and in what context

Example Usage

Try asking:

  • →"Find all TikTok mentions of our brand Acme and flag any negative content"
  • →"Monitor TikTok for videos mentioning our product launch and show me the UGC worth reposting"
  • →"Search TikTok for our brand name and competitors, then compare mention volume and sentiment"